BBB4M – International Business Fundamentals, Grade 12, University/College Preparation
This course provides an overview of the importance of international business and trade in the global economy and explores the factors that influence success in international markets. Students will learn about the techniques and strategies associated with marketing, distribution, and managing international business effectively. This course prepares students for post-secondary programs in business, including international business, marketing, and management.
Outline of Course Content
|Business Trade and Economy
|The Global Environment for Business
|Factors Influencing Success in International Markets
|Marketing Challenges, Approaches and Distribution
|Canada’s Role in International Business