BBB4M – International Business Fundamentals, Grade 12, University/College Preparation

Prerequisite: None

Course Description

This course provides an overview of the importance of international business and trade in the global economy and explores the factors that influence success in international markets. Students will learn about the techniques and strategies associated with marketing, distribution, and managing international business effectively. This course prepares students for post-secondary programs in business, including international business, marketing, and management.

Outline of Course Content

Unit 1Business Trade and Economy
Unit 2The Global Environment for Business
Unit 3Factors Influencing Success in International Markets
Unit 4Marketing Challenges, Approaches and Distribution
Unit 5Canada’s Role in International Business